The Binance Meme Pattern

Early 2024 bull market: solana:ukHH6c7mMyiWCf1b9pnWe25TSpkDDt3H5pQZgZ74J82 and $WIF — $960M and $4.5B.

Second half of 2024: consensus memes like $NEIRO, solana:GJAFwWjJ3vnTsrQVabjBVK2TYB1YtRCQXRDfDgUnpump, and $PNUT — all broke $1B.

2025 was the year of ass-kissing coins: White Cloth, Broccoli, Test Token, etc. — all stuck around the $100M range.

Kiss ass till you’re left with nothing. That’s one of the most awkward things about crypto.

Without the convergence of consensus, narrative, and emotion, a meme simply won’t attract serious capital.

Then came Binance Life in 2026. It was still somewhat in the ass-kissing category, but it was the first Chinese meme, and at least it wasn’t sucking up to any specific person. Much better. It reached $800M.

Now we’re at the beginning of another bull run.

Just like solana:ukHH6c7mMyiWCf1b9pnWe25TSpkDDt3H5pQZgZ74J82 and $WIF back then, Binance has now listed two new memes: $MARSCOIN and $牛来.

Looking at the pattern above, is breaking $1B really that difficult?

Don’t judge memes based on your own understanding of memes.

Judge them based on how the market understands memes.

There are far more meme coins today, and the market always prefers the new over the old. Yet the supply of new memes listed on Binance remains extremely limited.

Among them, 牛来 still stands out the most in terms of how easily the idea spreads, how intuitive the narrative is, and how uniquely it resonates with a bull market.

You can see it in the trading volume too:

牛来’s volume is greater than all the others combined.

More and more signals suggest that 牛来 could become something very big.

Remember this:

牛来 is the first Chinese meme that isn’t built around ass-kissing.