Hu Xi Jing the voices and former Global Times editor, has been welcomed as a brand friend for Volvo in the China market.
Known for his bold opinions and decades in the spotlight, Hu now joins Volvo’s lineup of outspoken public figures, alongside names like Luo Xiang and Luo
时政
(
twitter.com
)
Hu Xi Jing the voices and former Global Times editor, has been welcomed as a brand friend for Volvo in the China market.
Known for his bold opinions and decades in the spotlight, Hu now joins Volvo’s lineup of outspoken public figures, alongside names like Luo Xiang and Luo Yonghao in a campaign highlighting safety and confidence.
Volvo (under Geely ownership) clearly appreciates personalities who speak their mind and drive conversation.
It’s a bold, talk-of-the-town choice that perfectly matches the brand’s reputation for standing out with character.
Who would have thought the road to maximum visibility would include Hu Xijin behind the wheel?
What do you think: smart marketing move or unexpected twist?
#HuXijin #Volvo #BrandAmbassador #GreatTranslationMovement #TGTM
点击图片查看原图
